Let us present to you Autotirmarket’s story
Avtotirmarket.com is an e-commerce store specializing in accessories for cars and trucks, serving customers looking for practical, seasonal, and vehicle-specific products.
Despite consistent demand, the business was struggling to scale profitably.
Ad spend was kept intentionally low because ROAS was barely breaking even, and overall revenue was below the client’s target level.
The challenge wasn’t traffic — it was efficiency.
The Challange
- ROAS was only breaking even
- Cost per purchase was too high
- Limited confidence in scaling ad budgets
- Small daily budgets restricted testing and growth
The client needed a strategy that could extract maximum value from limited spend, before scaling further.
The Strategy
DigitInk implemented a dual-channel paid ads strategy, combining Meta Ads and Google Ads to capture both cold and high-intent traffic, while protecting profitability.
The focus was simple: Sell more without increasing risk.
Channel Selection
Primary Channels:
- Meta Ads – Used for demand creation, product discovery, and remarketing
- Google Ads (Performance Max) – Used for high-intent traffic and efficient conversion capture
This combination allowed us to balance awareness, intent, and conversion efficiency — even with tight budgets.
The Funnel Structure
Top of Funnel (TOF)
- Meta dynamic catalog ads and category-based campaigns
- Introduced cold audiences to relevant car & truck accessories
- Google Performance Max campaigns capturing high-intent searches and Shopping placements
Middle of Funnel (MOF)
- Meta remarketing ads for product viewers
- Reinforced interest with relevant products and categories
- Google Ads re-engaging users through Performance Max across Search, Display, and YouTube
Bottom of Funnel (BOF)
- Meta dynamic remarketing ads targeting high-intent users
- Google Performance Max prioritizing best-performing and seasonal products
- Focused on urgency, relevance, and purchase-ready traffic to drive final conversions
The results
Despite working with small budgets, the performance improvements were significant:
349%
Increase in Gross Profit
62%
Decrease in Cost/Purchase
66%
Increase in Return on Ad Spend (ROAS)
