People aren’t only searching on Google anymore. They’re asking ChatGPT which company to choose, what product to buy, where to stay and who can solve their problem.
We help businesses adapt to this change.
DigitInk optimizes your website, content and online presence to make it easier for ChatGPT and other AI-powered search platforms to understand your business and consider it when answering relevant searches.
This is commonly known as Generative Engine Optimization — or GEO.
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For years, businesses optimized their websites mainly for Google. That’s no longer enough. Your potential customers are now asking ChatGPT and other AI platforms questions like:
Instead of getting ten blue links, they often get a direct answer with a handful of businesses, products or sources. Our job is to improve the chances of your business being one of them.
We combine proven Search Engine Optimization principles with Generative Engine Optimization to make your website easier to find, understand and reference across both traditional and AI-powered search.
There isn’t one button that makes a company appear in ChatGPT.
We work on the different signals that help search engines and AI platforms understand who you are, what you offer, why you’re relevant and whether your business can be trusted.
We start by checking how your business currently appears for the questions your potential customers are likely to ask.
We look at your competitors, existing visibility, website content and the sources being referenced.
This is where most of the work happens.
We rewrite and restructure your existing website content so your products, services, expertise and advantages are easier for both people and AI platforms to understand.
Good content still needs to be discoverable.
We review indexing, crawlability, website structure, internal links, metadata and structured data to make sure search engines can properly access and understand your important pages.
What your own website says about you is only part of the picture.
We identify opportunities to strengthen your brand through consistent company information, reviews, external profiles, relevant mentions and other trusted sources.
Sometimes your website simply doesn’t have a good page answering an important customer question.
We identify those gaps and create new service pages, location pages, landing pages and other useful content around the searches that matter to your business.
People speak to ChatGPT differently than they search on Google.
We research the questions your customers actually ask and build useful content around those conversations — without stuffing your website with unnatural keywords.
Search Engine Optimization and ChatGPT Optimization aren’t competitors.
You need both.
Our goal isn’t to choose between Google and ChatGPT.
It’s to make sure your business can be discovered wherever your customers decide to search.
We look beyond superficial metrics to build search strategies designed entirely to move your business forward. Here is how we do things differently.
We create performance-driven ads that turn browsers into buyers - engineered to boost ROAS, increase revenue, and scale profitably.
We don't fill pages with awkward keywords or robotic content written for algorithms. Your website still needs to convince the person reading it.
Our background in Google Search, website optimization and paid acquisition helps us understand what people are actually searching for and what happens after they land on your website.
Being mentioned by ChatGPT sounds great. But mentions aren't the end goal. We care about whether better visibility can bring you more relevant traffic, enquiries, clients and sales.
The goal is simple: when someone asks ChatGPT for a business, product or service like yours, we want your company to have a better chance of being suggested instead of your competitors.
We optimize your website, content and wider online presence so AI-powered search platforms can better understand what you offer, who it’s for and why your business is relevant.
Better visibility can lead to more brand exposure, qualified website traffic, enquiries and ultimately more customers.
Because ChatGPT can understand the whole conversation, not just one keyword.
A potential customer may explain their business, budget, location, problem, preferences and requirements before asking for a recommendation.
By the time they reach your website, they may already understand what you do and why you were suggested for their specific situation.
That can make AI-driven visitors highly relevant prospects rather than just another website click.
There is an important difference.
With Google Ads, you typically pay every time someone clicks your ad. In competitive industries, those clicks can become very expensive.
If someone discovers your business organically through
ChatGPT or another AI-powered search platform, there is no advertising cost for that individual click.
You invest in improving your visibility and online presence rather than buying every visit individually.
For businesses already investing heavily in paid search, this can become a valuable additional acquisition channel.
No.
Organic recommendations and citations from ChatGPT don’t operate like Google Ads where an advertiser pays a cost per click.
If ChatGPT references your website and someone chooses to visit it, you aren’t charged an advertising fee for that visit.
That’s one reason we see Generative Engine Optimization as a potentially valuable long-term addition to paid acquisition and traditional Search Engine Optimization.
We normally start with the pages you already have.
We analyze how clearly they explain your business, products, services, expertise, locations and competitive advantages. We then rewrite and restructure content where necessary.
We may also recommend new service pages, landing pages, case studies, comparison content, frequently asked questions, internal links, structured data and technical improvements.
The exact scope depends on what we find during the initial audit.
Usually, no.
In many cases, the information is already there — it’s simply not structured or explained well enough.
We can optimize your existing pages and identify the specific areas where additional content is actually needed.
If your website has larger structural or technical problems, we’ll tell you before recommending additional work.
It’s particularly interesting for businesses where customers research and compare before buying.
That includes professional services, e-commerce, hotels and tourism, software companies, local businesses, healthcare providers, financial services, education and many other industries.
If people could realistically ask ChatGPT “Which company/product/service should I choose?”, there is an opportunity worth investigating.
We don’t simply add “ChatGPT keywords” to your website.
We research the actual questions and situations surrounding your customer’s buying decision.
That includes what they want, the problems they’re trying to solve, how they compare alternatives, what matters when choosing a provider and which competitors are currently visible.
We then build and optimize content around those real customer journeys.
There isn’t a fixed timeline. Some changes may be discovered relatively quickly (15-30 days), while building stronger visibility and authority can take considerably longer (60-90 days).
It depends on your existing website, competition, industry, authority and how much information about your business is already available online.
Because customer search behavior is changing.
Google isn’t disappearing, but people now have another way to discover and compare businesses: they can describe exactly what they need and ask an AI assistant to narrow down the options for them.
Companies that establish strong visibility early have the opportunity to build an additional source of qualified discovery while the channel is still developing.
The objective is straightforward: when your next customer asks ChatGPT who they should choose, you want your business to be part of the conversation.
