Let us present to you GO Global Travel’s story
Go Global Travel is a leading SaaS provider for travel agencies worldwide, offering software that simplifies property bookings for clients. Despite their strong market presence, they struggled to acquire new clients through paid ads. Most of their customer base came from word-of-mouth referrals and SEO, while their Facebook and Google campaigns failed to generate profitable leads.
The Strategy:
DigitInk stepped in with a comprehensive funnel strategy centered around Facebook ads to achieve two key goals:
Generate new customer sign-ups.
Increase brand awareness and Facebook page engagement.
Channel Selection:
- Primary Focus: Facebook Ads – Selected for its cost-effectiveness and scalability.
- Secondary Channels: Google Ads, YouTube, and LinkedIn (to be added in the next phase).
The Funnel Structure:
- Top of Funnel (TOF): Targeting new audiences through interest-based targeting and lookalike audiences based on existing customer data.
- Middle of Funnel (MOF): Retargeting users who visited the homepage, webinar page, or sign-up page but did not complete the form.
- Bottom of Funnel (BOF): Dynamic remarketing to users who started the booking process but did not complete it.
Key Campaigns:
- Lead Generation Ads: Directed users to a sign-up page with a form to collect key information.
- Webinar Registration Ads: Promoted a webinar to educate prospects and guide them toward the sign-up form.
- Dynamic Remarketing: Targeted users who visited specific property pages but did not complete bookings, showing them ads featuring the exact properties they viewed.
Automation & Follow-Up:
- Email sequences through ActiveCampaign to re-engage prospects who abandoned the form.
- Customized follow-up emails based on user behavior to drive them back to the sign-up form and complete the registration.
The Results:
- Payback Period: Reduced to under 2 months.
- Average Revenue Per User (ARPU): Increased to $900.
- Booking Rate: Boosted by 30% through dynamic remarketing alone.
Watch the Strategy in Action
If you prefer to watch the full breakdown of the strategy, check out the video below:
