Local Cleaning Company Doubled Their Leads and Boosted Sales by 137% with Google Ads in Just 30 Days
Sparkle Home Cleaning, a cleaning company in South West London and Surrey focused on giving their clients the best service out there.
The main problem they were facing before starting working with us:
Sparkle Home Cleaning’s aspirations to grow their business were limited by the issues they were facing with finding enough clients in regions they wanted to expand to. Cost per Acquisition (CPA) was too high.
And here's the exact strategy we used to help them acquire more customers 👇
- Comprehensive Consultation: We engaged in an in-depth dialogue with Sparkle's team to discern their core priorities, such as preferred sales and target locations.
- Optimized Structure: The initial step involved fixing any issues with the account and changing campaign structure for heightened efficiency.
- Focused Targeting: By refining keywords and innovating ad creation, we honed in on an audience that was tailor-made for Sparkle's services.
- Continual Refinement and Improvement: Our neverending optimizations ensured full command over the advertising account. This enabled the marketing strategy to evolve in parallel with the business.
The results
Initial Results
- Within the first few weeks we started hitting all-time highs in Sales/week
- Dramatic increase in Clicks, which also means higher website traffic
- The problems the owner had with finding work for their team were solved
Current situation
- Continuing the expansion of Sparkle Home Cleaning in new regions & cities to gain a larger customer base
- Our optimizations are continuing to improve the quality of our ads, which is leading to a steady increase in sales with every passing week, without a change in the budget
Overall Results
22%
Decrease in Cost/Conversion
137%
Increase in Sales
55%
Increase in Conversion Rate
