Let us present to you LidLaunch’s story
LidLaunch is a U.S.-based direct-to-consumer brand that enables creators, influencers, and entrepreneurs to design and sell their own custom hats. Despite having a compelling offer and a strong organic presence, they struggled to scale their paid ad efforts effectively. Their previous campaigns failed to deliver consistent results, leading to:
Low ROAS and poor conversion rates from broad-targeting campaigns.
Ad creative that didn’t resonate with U.S. buyers.
Difficulty converting high-volume traffic into actual hat orders
The Strategy:
DigitInk implemented a robust U.S.-focused performance campaign structured around three pillars:
Strategic Audience Targeting
- Developed Lookalike Audiences based on past purchasers and active creators across the U.S.
- Layered interest targeting to include influencers, merch designers, and eCommerce entrepreneurs.
High-Converting UGC Creative
- Sourced authentic footage of creators using LidLaunch’s platform and products.
- Created ads designed to feel native to Meta platforms, mirroring organic creator content.
Performance Funnel Optimization
- Built a full-funnel strategy across Facebook, Instagram, and Google Ads.
- Optimized campaigns for ROAS, not just reach or clicks.
- Allocated budget based on performance with ongoing daily adjustments.
The Results:
- Return On Ad Spend increased to 5.89
