Let us present to you Karoll’s story
Karoll, a leading Eastern European brokerage firm, offers multiple trading platforms for stocks, options, forex, and crypto. Despite their strong partnerships with companies like Interactive Brokers and CMC Markets, they struggled to drive traffic and convert demo account users into paying customers. They needed a structured, scalable strategy to attract more real account sign-ups and increase conversions.
The Strategy:
DigitInk implemented a multi-channel approach leveraging Facebook Ads, Google Ads, and SEO to tackle Karoll’s acquisition challenges. The strategy aimed to:
Drive targeted traffic to specific platform pages.
Convert demo account users to real account sign-ups.
Introduce lead magnets and email automation to nurture prospects.
Channel Selection:
- Primary Channels: Facebook Ads and Google Ads for immediate traffic.
- Secondary Channel: SEO for long-term traffic generation.
The Funnel Structure:
- Top of Funnel (TOF): Cold traffic campaigns targeting interest-based and lookalike audiences for different trading platforms (stocks, forex, crypto). Directed users to platform-specific landing pages to educate them about trading options.
- Middle of Funnel (MOF): Retargeting campaigns aimed at users who visited platform pages but did not complete the registration. Utilized email follow-ups, Google remarketing banners, and YouTube ads to re-engage potential leads.
- Bottom of Funnel (BOF): Dynamic ads targeted demo account users to complete the real account registration. Also included webinar follow-ups and automated email sequences to push warm leads to become active trading accounts.
Key Campaigns:
- Platform-Specific Campaigns: Segmented audiences based on trading preferences (investing vs. active trading).
- Competitor Targeting: Ads targeting search terms related to competitor platforms.
- Lead Magnet Strategy: Free webinar, e-book, and checklist lead magnets segmented by platform type, leading users to account registration pages.
Automation & Follow-Up:
- Email sequences pushing demo account users to complete the real account registration.
- Automated email follow-ups for webinar attendees, driving them to platform sign-up pages.
- Conversion-focused Google remarketing banners targeting demo account users.
The Results:
- Traffic Increase: 60% increase in overall website traffic.
- Conversion Rate Increase: 30% increase in conversion rate.
- ARPU: Increased by 30% through targeted campaigns and follow-up sequences.
Watch the Strategy in Action
If you prefer to watch the full breakdown of the strategy, check out the video below:
