Let us present to you Vanya Fashion’s story
Vanya Fashion is an online clothing store, operating in three countries in Europe. The business started selling online 6 years ago, offering clothes and accessories for women.
The company’s mission is to offer quality clothes for affordable prices. They wanted to scale their ad budget while maintaining high profitability.
The Strategy:
DigitInk implemented a streamlined Facebook Ads strategy focused on dynamic product ads and structured retargeting. The strategy aimed to:
- Drive high-quality traffic to product pages with automated dynamic carousel ads.
- Retarget visitors who viewed products or added to cart without purchasing.
- Segment products into strategic categories for more relevant ads.
Channel Selection:
Primary Channel: Facebook Ads – Leveraged for prospecting and retargeting.
The Funnel Structure:
- Top of Funnel (TOF): Dynamic carousel ads showcasing new arrivals and best sellers to attract cold audiences.
- Middle of Funnel (MOF): Remarketing ads reminding visitors of viewed products to drive return visits.
- Bottom of Funnel (BOF): Cart abandonment ads encouraging checkout with urgency and trust messaging.
The Results:
87%
increase in profit
46%
decrease in cost/purchase
133%
increase in Return on AdSpend
Watch the Strategy in Action
If you prefer to watch the full breakdown of the strategy, check out the video below:
